Erich and Kallman Highlights Absurdly Short Oil Change Times in Humorous Campaign

By Kyle O'Brien 

Take 5 Oil Change, an auto service provider in the south and midwest, is showing people that getting their oil changed at its service centers is so fast, they won’t even have time to finish up tasks they tried to get done while waiting.

“We’re Faster Than You Think,” by San Francisco indie agency Erich and Kallman, presents five different scenarios with the setup of customers staying in their cars during the drive-through oil change process because the whole service takes just 10 minutes.

In one ad, a tech tells the customer that his oil change is done as he sits in his convertible. The customer says that he didn’t even have time to finish his coffee, which he promptly chugs and pours all over himself. Other scenarios involve someone not having time to pluck her eyebrows, watch her shows, stretch his legs, or moonwalk to the vending machines.

The campaign will run on TV, digital video, radio, streaming audio, and digital display.

“The creative theme ‘Faster Than You Think’ perfectly captures the experience of getting your oil changed at Take 5. It’s not uncommon for customers to be completely surprised by the speed of the friendly and simple service they just received. We are excited to share that insight with customers as we expand across the country and into new markets,” Take 5 Oil Change vp, marketing Brady Noon said in a statement.

“We think we’ve found a great construct for some breakthrough, memorable and effective ads in what I hope will be a long-running campaign,” added Erich and Kallman CCO Eric Kallman.

The agency recently hired industry veteran Kate Frazier as director of brands, a new position at Erich and Kallman.

CREDITS

Client: Danny Rivera, President, Driven Brands

Client: Brady Noon, VP of Marketing, Take 5

Client: Alex Saunders, Marketing Manager, Take 5

Creative Agency: Erich & Kallman

Chief Creative Officer: Eric Kallman

Managing Director: Steve Erich

Associate Creative Director: Jason Goldberg

Associate Creative Director: Jon Northrop

Copywriter: Aaron Araya

Art Director: Vail Prior

Head of Production: Olivia Baker

Account Director: Laura Miley

Producer: Sofia Aguilar

Account Manager: Hannah Hadley

Offline Media: hunterblu

Digital Media: 360i

Dummy 

Director: Harold Einstein

Producer: Michael Kanter

EDITORIAL

Arcade Edit

Editor: Dave Anderson

Assistant Editor: Chris Angel

EP/Partner: Sila Soyer

Producer: Arlene Perez

VFX PRODUCTION 

The Mill

Executive Producer: Anastasia von Rahl

Producer: Daniel Beldy

VFX CREATIVE

Creative Director: John Leonti

VFX Supervisor / 2D Lead Artist: Alex Candlish

2D Artist: Young-Joon Mok, Lenz Kol

COLOUR

Company 3

Colorist: Tim Masik

Senior Producer: Kevin Breheny

Color Assist: Ryan Moncrief, Nick Daukas

MIX

Lime Studios

Audio Mixer: Joel Waters

Audio Assistant: Collin Thomas

Executive Producer: Susie Boyajan

Senior Producer: Kayla Phungglan

MUSIC

Butter Music

Executive Producer: Annick Mayer

Senior Producer: Stone Irr

Production Coordinator: Malayna Ellis

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