Enterprise Holdings, whose brands include Enterprise, Alamo and National Car Rental, named Dentsu Aegis-owned Isobar as its digital agency of record today. Isobar will be responsible for leading Enterprise’s overall digital strategy, including crafting mobile and web experiences for all three brands, while sister shop 360i will continue to be the client’s “lead agency for social and performance media.”
“Our top priority as a company over the course of the next year is to create a digital experience that really reflects how consumers behave on a daily basis,” said Enterprise Holdings Chief Marketing and Communications Officer Pat Farrell in a statement. “We like the depth of experience Isobar brought to the table in terms of large, complex projects and are confident that we’ve got the right partner on board to help us reach our goal.”