Los Angeles creative agency Enso named Niklas Lilja to the newly-created position of innovation lead, Little Black Book reported. He will be responsible for leading innovation across all Enso’s clients while working closely with creative, account, digital and activation teams.
Lilja joins Enso from Goodby, Silverstein & Partners, where he most recently served as director of innovation after more than four years as a creative director. During his years with the agency he worked with such clients as GE, Chevy, HP, Yahoo! and Doritos. Prior to Goodby, Lilja spent nearly five years as a creative at 180 Amsterdam, working with brands including Adidas, Sony and Amstel.
“Driven by a vision to use creativity to do good, Niklas lives and breathes Enso’s shared value philosophy that the future of brands lies in aligning business success with positive social impact for people and the planet,” said Enso Co-Founder Kirk Souder. “His vision and innovation expertise will be a huge asset in helping our clients generate meaning, purpose and growth around their brands.”