Energy BBDO created a “Tough Mother” challenge for Ziploc as part of the brand’s partnership with obstacle course competition Tough Mudder.
The brand’s obstacle course consists of representations of daily challenges: pit of toys, pantry dash, couch crawl, city sprint, race to school, kitchen conundrum, story climb, the dinner throw and the husband. Contestants dash through the challenges before jumping into bed and pressing the buzzer. Of course, several of the obstacles are completed with the aid of Ziploc products to further tie the brand to the competition. Although the attempts at humor (on the part of the announcing team) fall flat, the ad still works to further the brand’s connection to the Tough Mudder competition.
“Already demonstrating strength, stamina and mental grit in their everyday lives, we invite tough mothers everywhere to push their limits even further at a Tough Mudder event this year,” said Dan Weinberg, vice president of global partnerships for Tough Mudder, in a statement.
Agency: Energy BBDO
Title: Ziploc “Tough Mother”
Chief Creative Officer: Mark Taylor
Executive Creative Director/Writer: Mike Roe
CD/Art Director: Amy Ditchman
ACD/Writer: Dan McCormack
Executive Director of Content and Delivery: Brian Cooper
Head of Integrated Production: Rowley Samuel
Executive Producer: Melissa Barany
Senior Producer: Elena Robinson
Client Service Director: Stacie Boney
Digital Client Service Director: Josh Ehart
Senior Account Director: Nicole Guisto
Account Director: Rachel Levy
Senior Account Executive: Emmalee Anderson
Production Company: Honey Badger
Director: James Frost
Producer: Sam Khazaeni
Editor: Angelo Valencia, Beast
Graphics: Vitamin Pictures