Energy BBDO, Beam Global Spirits Relationship Ends

By Kiran Aditham 

After six years, Energy BBDO and Beam Global Spirits have parted ways just as the agency released its “Guys Never Change” TV effort (above) for the Jim Beam brand. While the Chicago Sun-Times says Energy BBDO beat out the likes of Droga5 and Goodby in a Beam review a year ago, the booze brand was “prone to testing the relationship between client and agency.”

Apparently, the agency isn’t likely to suffer much according to the trade, having not budgeted much or any income from Beam for 2010 so massive layoffs aren’t expected.


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