After obtaining new CMO Lee Nadler, eMusic is trying to make a name for itself again and has tapped New York-based Sarkissian Mason to help them do it. The “digital music club” named SM as its agency of record for traditional and digital campaigns, which are set to break this fall. Meanwhile, TargetCast tcm was named media agency.
“Sarkissian Mason really understands the passion behind our brand and our members,” says Nadler in a statement. “We found that they share our brand vision as one in which the design, content and technology embedded in our offering can be leveraged across media.”
There’s no word on an exact date for eMusics “aggressive” marketing push, but sources tell us that Sarkissian Mason won out in a review to take on the AOR role–though eMusic wouldn’t disclose the other agencies involved.
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