RoC Skincare, a French brand that concentrates on anti-aging skincare products, has named Cincinnati agency Empower as its media agency of record. Empower is tasked with driving strategic leadership and in-market activation in the U.S. with a focus on growth.
Empower has also partnered with Epitaph Group, a Canadian media agency based in Toronto, to help RoC relaunch in the multi-lingual Canadian market.
“We’re looking forward to working with Empower,” said Hillary Hutcheson, chief marketing officer at RoC Skincare, in a statement. “We appreciate Empower’s nimble marketplace approach to activation along with their scalable structure, data-driven planning and focus on return on investment. The Empower team understands the RoC consumer and will help us connect with her in meaningful ways.”
Added Rob FitzGerald, president and chief operating officer at Empower, in a statement: “We have senior-level talent who are excited to leverage their global beauty experience as Empower adds a new category to its client portfolio with the prestigious RoC brand. This, coupled with our considerable CPG experience and similar value systems, sets a great foundation for a strong partnership for years to come,” he said.
This is the latest in a series of wins for Empower. In April, kitchen and bath brand American Standard named Empower its media agency of record, and early this month the agency landed media AOR duties for consumer goods company Newell Brands.