Empire State Development, New York State’s “$50 million to $75 million annual economic development marketing program” has launched a review, Adweek reports.
Empire State Development launched the first phase of the review with a request for qualifications designed to identify up to six agencies, who will then submit formal proposals including media plans and creative work. According to Adweek, responses to the requests for qualifications are due by April 27th at noon. The incumbent on the account is BBDO, who signed a two-year contract, with an option for up to two one year renewals, back in November of 2011. BBDO’s current contract extension expires November 30th, but the agency will participate in the current review process. Work included in the review includes tourism, as well as “business attraction, retention and expansion.”