After a lengthy review to say the least, Dubai-based airline Emirates has handed StrawberryFrog its global advertising account. The agency, which beat out Grey and 180 among others in the pitch, is now responsible for turning the airline into one of the world’s most recognizable brands via development and launch of a new brand platform.
In a statement, Boutros Boutros, Emirates’ divisional SVP, corporate communications, says, StrawberryFrog “presented some outstanding and innovative ideas that connected with our vision of where we want to take our brand as we evolve and enter a new growth phase.”
According to Brand Republic, the Emirates account is worth 160 million pounds. StrawberryFrog will manage the business out of its Amsterdam office.
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