Elon Musk’s Tesla has become one of the most in-demand automotive brands without the aid of advertising.
That never stopped its fans from trying to make their own ads for the brand, though, including Parachute and director Sam O’Hare‘s 2015 CGI “Fireflies” spec spot. Which gave one fifth grade girl named Bria an idea: why not have people enter their spec spots in a competition and have Tesla run the winner? Or, as she put it in her letter to Musk, which her father subsequently shared on Twitter:
I have noticed that you do not advertise, but many people make homemade commercials for Tesla and some of them are very good, they look professional and they are entertaining. So, I think that you should run a competition on who can make the best homemade Tesla and the winners will get their commercial aired. The cool part is that you still won’t be taking the time and money to advertise for yourself. Plus, this is something your fans and customers will definitely love.
She goes on to suggest “a year of free Supercharging or a Model 3 Easter Egg or something” for the winner of the contest.
Shortly after her father shared the letter on Twitter, Musk replied, promising to implement the idea.
Thank you for the lovely letter. That sounds like a great idea. We’ll do it! https://t.co/ss2WmkOGyk
— Elon Musk (@elonmusk) March 2, 2017
Below is the tweet containing the letter in full, which Bria’s parents insist she wrote with “very little help.” She describes herself as an aspiring politician who will “make sure that the government protects the environment, and Teslas can be bought anywhere.”
— Steven (@Writer_StevenL) March 2, 2017