‘Elf Yourself’ Returns Yet Again

By Michael Musco 

(ed: Nice image, Mike) And so it continues. OfficeMax and JibJab are bringing back Elf Yourself, which the parties claim is the most viral holiday site on record, entertaining/annoying 378 million people in over 50 countries since 2006. New updates, you ask? This time around, the holiday ditty includes pop locking (here’s to you, Afrika Bambaataa) and “surfer” dances.

OfficeMax is also launching a collection of holiday games on Facebook with games dubbed Reindeer on Ice, G-Bread Man and Holiday Grab Bag. If that weren’t enough, the office supply chain is dispatching elves all over NYC this year including the Macy’s Thanksgiving Day Parade on a float titled “Elves Raise the Roof” and at NYSE where 100 elves will help “ring in the holidays” with OfficeMax during the closing bell on Nov. 23. Oy, is it January yet?

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