Elderly Ladies Play Backseat Driver for VW

By Kiran Aditham 

No, they’re not the Golden Girls — but they might as well be, because their ball-busting shenanigans take center stage during a ride in a new Volkswagen clean diesel-fuel-absorbing Golf TDI.

Deutsch LA, production company LMNO, and Union Editorial spin an old wives’ tale in 30 seconds in this spot as the man behind the wheel tries to get his comeuppance by taking the ladies for a little detour and discouraging their backseat driving advice.

According to the parties involved, the Tumblr-promoted ad has already garnered over 1,000,000 views since launching in late February — which proves that Blanche, Rose, Sophia, and Dorothy (or their equivalents) are always good for a laugh.

Agency: Deutsch LA

Chief Creative Officer: Pete Favat

Chief Digital Officer: Winston Binch

Executive Creative Director: Todd Riddle

Digital Executive Creative Director: Jerome Austria

Group Creative Director: Heath Pochucha

Group Creative Director: Tom Pettus

Art Director: Alice Blastorah

Copywriters: Shiran Teitelbaum, William Sawyer

Director of Integrated Production: Vic Palumbo

Executive Integrated Producer: Erik Press

Integrated Producer: Win Bates

Group Account Director: Tom Else

Group Account Director: Monica Jungbeck

Account Director: Alex Gross

Account Supervisor: Aleks Rzeznik

Account Executive: Ashley Broughman

Director of Product Information: Jason Clark

Product Information Supervisor: Eddie Chae

Chief Strategy Officer: Colin Drummond

Senior Digital Strategist: Brendon Volpe

Group Planning Director: Susie Lyons

Director of Integrated Business Affairs: Abilino Guillermo

Group Director Integrated Business Affairs: Gabriela Farias

Business Affairs Manager: Jade McAdams

Director or Broadcast Traffic: Carie Bonillo

Broadcast Traffic Manager: Courtney Tylka

Production Company: LMNO / Encino, CA

Director: Eric Schotz

Executive Producer: Eric Schotz

Head of Production: Ed Horwitz

Producer: Andrew Schotz

Editorial: Union Editorial / LA

President, Executive Producer: Michael Raimondi

Senior Producer: Joe Ross

Editor: Paul Plew

Post EFX: resolution LA

Producer: Logan Aries

VFX Supervisor Todd Iorio

Sound Engineer: Milos Zivkovic