ECD Leaves MEplusYOU After 15 Years

By Patrick Coffee 

We hear that some changes are afoot at Dallas-based MEplusYOU.

The Agencies of Change shop, which officially rebranded from imc2 almost exactly three years ago, lost its creative lead — and we hear that it may drop its new name as well.

Renee McKeon was promoted to ECD in September 2013 to replace the departing CCO and FCB veteran Michael Davis, who left to run brand creative for DVD rental company Redbox (he’s now head of creative at Chicago’s Conversant Media).


Last month, McKeon also left MEplusYou after more than 15 years for an ECD/Senior UX position with nearby Bottle Rocket (which was acquired by WPP in 2013). That agency, which specializes in mobile app and software design and includes Starwood, BET, Coca-Cola, and Showtime among its clients, often works in concert with Ogilvy’s tech teams.

Bottle Rocket does not seem to have announced her arrival, and GCD Jason Shipp is the only creative currently listed on MEplusYOU’s people page.

A small-scale exodus of sorts occurred at the agency last Summer as well: within the space of several months, CSO Mark McKinney and SVP Tim Rumpler left for Dallas agency TM Advertising while former SVP of Tech Rahul Purini and VP of Program Management Melynnie Nehib went to Razorfish.

Most of the departing executives were, like McKeon, veterans of the shop: Nehib spent more than 13 years there before leaving.

A source tells us that the MEplusYOU will soon announce plans to revert to its previous moniker in a “rebranding” of sorts, but we can’t confirm that. We were unable to reach a relevant party within the agency itself.