Direct-to-consumer hearing aid Eargo has selected Huge as creative agency of record. A source with knowledge of the account said the assignment followed a competitive review.
“We were looking for partners who could join us on our mission of addressing hearing loss—one of the biggest health tragedies in America—by helping people hear better and lead fuller lives,” Eargo CMO Shiv Singh said in a statement. ”We selected Huge because it was clear that Huge has a deep bench of capabilities and strategic experience to support our mission and transform how people think about hearing care. We are at an important moment of growth, and we needed a strategic partner that would not only refine our vision but challenge us and help us expand.”
According to Eargo, 42 million adults in the U.S. experienced hearing loss in 2018, and an estimated 76% of whom did not have a hearing aid.
“It was clear from our first meeting with Eargo that they weren’t looking to just be another hearing aid company. They’re changing how the world hears by offering innovative devices directly to consumers,” Huge Brooklyn managing director Mark Weintraub said in a statement. “It’s inspirational, and they’re challenging us to deliver our best work across the full breadth of DTC experiences.”
Huge has already begun work around the Eargo Neo HiFi, the company’s new product, that launched at CES. The agency created a TV spot in support of both the product and the larger Eargo brand as part of an integrated campaign, which also includes social, display and web components developed in-house.