Dyson Names R/GA London Digital AOR

By Erik Oster 

Dyson has named R/GA London as its digital agency of record following a review, the agency’s third major new client win of the year following McDonald’s and Uniliver’s skincare portfolio. R/GA London will be responsible for “creating a long-term road map of strategic, global digital work for the brand.” According to The Drum, the review pitted R/GA against Sapient.

“We wanted to partner with an agency that shares our enthusiasm,” said Richard Seagers, Dyson global digital product director, “and R/GA’s strategic expertise and unique ability to develop both digital services and culturally relevant communications, will help enable us to continue to drive our digital strategy even further over the coming years.”

It’s a real privilege to partner with such an iconic British brand that shares our own DNA in design and innovation,” added Matt Lodder, vice president, managing director R/GA London. “We can’t wait to start collaborating together.”

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