180 LA and sister digital agency Riot are whetting our appetites for NBA’s upcoming All-Star weekend and continuing the ongoing “Brotherhood” initiative with this new ad featuring Orlando Magic center Dwight Howard. This time, interaction comes into play on the Adidas Basketball YouTube site, where you can get multiple camera angles of his “Game Changer” spot by using your arrow keys, click fast to give him extraordinary hops with the help of his TS Supernatural kicks and unlock more video content based on view counts. No puppets to see here folks; this is just Superman at his best.
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