San Francisco agency Duncan/Channon has a new campaign for client DriveTime, or “the number-one used car chain for the credit-strapped.” Building on last year’s “Rescued” campaign, the agency again called on the comedic directorial duo Adam & Dave from production company Arts & Sciences to entertain and inform you about the client’s services.
The first spot “Hold the Lemon” involves a bit of old-school freestyling and almost recalls Reno 911!:
Two more below.
We feel bad for the protagonist in “A New Lease on Life”:
…and the guy in the last spot “Taken for a Ride” also looks a bit creeped out.
The idea is to put a fun spin on a sad fact regarding the average American’s credit score.
Parker Channon – Executive Creative Director
Anne Elisco-Lemme – Creative Director
Christine Gomez – Executive Producer
Justine Barnes – Content Producer
Eric Dunn – Group Account Director
Nick Gustafson – Account Executive
Arts & Sciences (production company)
Adam & Dave – Directors
Marc Marrie – Managing Partner / Executive Producer
Mal Ward – Managing Director / Partner
Pat Harris – Producer
White House Post (editorial company)
Lucas Spaulding – Editor
Kristin Branstetter – Post Producer
Lynne Mannino – Producer
CO3 (telecine company)
Sean Coleman – Colorist
Carbon VFX (finish/VFX company)
Marlo Baird Kinsey – Executive Producer
Nick Vassil – Associate Producer
Chris Noellert – Creative Director
Pete Mayor – Lead Flame
Shannon Burkley – Matte Painter
One Union Recording (recording studio)
Joaby Deal – Engineer