Droga5 teamed up with Uber this past Sunday for its “The Sausage Nonnas” stunt for Johnsonville, in which people could order sausage-based meals cooked by Italian grandmothers, or Nonnas, by ordering through the Uber app.
The nonnas delivered homemade meals from small houses being pulled by pickup trucks this past Sunday, making sausage rigatoni, lasagna and Italian sausage and meatballs. It’s kind of a cute stunt, although we’re not sure how it promotes Johnsonville in particular and, if anything, is better publicity for partner Uber. Still, seeing the Italian grandmothers attempting to cook in a cramped, moving kitchen, is certainly entertaining. In addition to “The Sausage Nonnas” there are also introductory vides for each of the nonnas, which we’ve featured below.
Credits:
Client: Johnsonville Sausage, LLC
Campaign: Sausage Sunday
Title: “Sausage Nonnas”
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Senior Copywriter: Chris Colliton
Senior Art Director: Kevin Weir
Junior Copywriter: Ryan Snyder
Junior Art Director: Katie Willis
Design Director: Rich Greco
Designer: Dan Kane
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: Anders Hedberg
Head of Interactive Production: Niklas Lindstrom
Senior Interactive Producer: Tasha Cronin
Associate Interactive Producer: Alyssa Cashman
Associate Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Senior Strategist: Candice Chen
Senior Data Strategist: Lily Ng
Communications Strategy Director: Brian Nguyen
Communications Strategist: Stuart Augustine
Group Account Director: Julia Albu
Account Director: Dave Murphy
Account Manager: Kate Tyler Monroe
Project Manager: Rayna Lucier
Client: Johnsonville Sausage, LLC
Sr. Director of Marketing: Ryan Pociask
Group Marketing Director: Jim Mueller
Marketing Creative Director: Tony Rammer
Public Relations & Social Media Manager: Stephanie Dlugopolski
Partner: Uber
Business Development & Experiential Marketing: Ryan Foutty
Communications: Sarah Maxwell
Global Marketing Operations: Heidi Vance
Marketing Manager: Deirdre Dellaportas
Marketing Manager: Amanda Middlebrooks
Production Company: D5 Films
Editorial & Post Production: D5 Studios
Experiential Production Company: NA Collective