Droga5 has been tapped as advertising AOR for Hennessy cognac. In the process, the agency beat out the likes of KBS+P, Euro RSCG and McCann. The account for the brand, which is housed within the LVMH umbrella, had been handled by Berlin Cameron United since 2006 according to Adweek, which also notes that KBS+P had been the lead creative agency for 14 years prior to Berlin. In a statement, Droga5 CEO Andrew Essex says, “Hennessy is one of the most distinct and beloved brands of all time. You’d be hard pressed to find a brand that has endured as long that still remains so relevant. We’re looking forward to helping them enjoy another two hundred years of success.”
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