Droga5 launched a new spot for sausage brand Johnsonville ahead of National Bratwurst Day, which the agency has re-branded as “Bratsgiving,” on August 16th.
The new spot presents a Bratsgiving anthem by Leon Sunday, who has “composed more songs about sausage than anyone in history,” parodying the types of long ads for music collections you’d typically catch on late night TV in the 90s while promising the song is “the greatest love song ever written about sausage.” “Ballad of Bratsgiving” goes as far as parroting the “allow…for delivery” ending of those ads with its call for viewers to download the track at Johnsonville.com and “Please allow 10-12 seconds for download…unless your internet is slow, then it might be more like 15-18 seconds.” It’s easy to imagine the spot becoming popular with the Adult Swim crowd, and its over-the-top and slightly surreal humor is a natural progression from Droga5’s previous work for the brand. It tones down the craziness of “Bratfest in Bed” and the result is something much more approachable and a good deal funnier.
Client: Johnsonville Sausage, LLC
Title “The Ballad of Bratsgiving”
Launch Date 7/22/15
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative: Director Scott Bell
Copywriter: Craig Gerringer
Art Director: Conner Tobiason
Chief Creation Officer: SallyAnn Dale
Head of Broadcast Production: Ben Davies
Head of Interactive Production: Niklas Lindstrom
Senior Interactive Producer: Tasha Cronin
Social Producer: Jem Michael
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Senior Strategist: Candice Chen
Senior Data Strategist: Lily Ng
Communications Strategy Director: Brian Nguyen
Group Account Director: Julia Albu
Account Director: Chris Einhauser
Account Manager: Kate Tyler
Project Manager: Rayna Lucier
Client: Johnsonville Sausage, LLC
Vice President, Marketing: Fabian Pereira
Group Marketing Director: Jim Mueller
Senior Grilling Brand Manager: Ron Schroder
Public Relations & Social Media Manager: Stephanie Dlugopolski
Marketing Creative Director: Tony Rammer
Production Company: D5 Films
Director: Mike Long
DOP: Matt Mitchell
Production Supervisor: Sara Vander Horn
Editorial: D5 Films
Editor: Eric Harnden
Post Production: D5 Films
Music: tonefarmer
Executive Producer: Liz Higgins