Droga5 launched “Teacher Truths” for Clearasil, following up on its “Interruption” effort in July, which was its first work for the Reckitt Benckiser brand since picking up creative duties last May.
Like its predecessor, “Teacher Truths” assures adolescent viewers that teenage acne won’t last forever. This time around there’s less time spent on prompting the actual brand and its connection to ending acne quickly, as it instead focuses on the fact that while high school ends for students, teachers have to deal with it for their entire careers, as delivered by the teachers themselves. “I will never stop hearing Uranus jokes,” complains a science teacher at the start of the spot, soon joined by a math teacher complaining that he’s seen “thousands and thousands of boobs…on a calculator.” One poor soul even has the misfortune of being a substitute teacher, which is way harder than anyone who hasn’t done it assumes. The low key humor and assurance that the embarrassment of teenage acne are a nice change for the brand, and the category, but the accompanying contest is a bit of a head scratcher. It calls on students to “submit a truth from your teacher” for a chance at a $5,000 college scholarship. What teacher has time for that?
Credits:
Client: Clearasil
Campaign: Teacher Truths
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Tim Gordon
Copywriter: Sarah Lloyd
Art Director: Mary Dauterman
Design Director: Rich Greco
Senior Designer: Joseph Dasaro
Chief Creation Officer: SallyAnn Dale
Head of Broadcast Production: Ben Davies
Group Integrated Production Manager: Topher Lorette
Executive Broadcast Producer: Adam Perloff
Associate Producer: Jacqueline Omanoff
Head of Interactive Production: Niklas Lindstrom
Senior Interactive Producer: Tasha Cronin
Head of Art Production: Cliff Lewis
Associate Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Will Davie
Senior Brand Strategist: Danielle Travers
Social Strategy Director: Tom Hyde
Senior Social Strategist: Calvin Stowell
Data Strategy Director: Lily Ng
Data Strategist: Kaveri Gautam
Social Manager: Maureen O’Brien
Communications Strategy Director: Samantha Deevy
Group Account Director: Olivia Legere
Account Director: Megan Gokey
Account Manager: Ashton Atlas
Project Manager: Rayna Lucier
Integrated Production Business Affairs Manager: Tom Vendittelli
Client: Clearasil/Reckitt Benckiser
Chris Tedesco General Manager Marketing, RB US
Debra Eible Managing Director, RB US
Elyse Goldweitz Brand Manager, RB
Jessica Erb Clearasil Assistant Brand Manager
Erin Feeley Communications Manager
Production Company: Caviar Content
Director: Neal Brennan
Director of Photography: Andrew Wheeler
Executive Producer: Michael Sagol
Producer: Megan Porche
Editorial: Mackenzie Cutler
Editor: Ryan Steele
Assistant Editor: Zoe Newman
Executive Producer: Sasha Hirschfeld
Postproduction: Ricart and Co.
Executive Producer: Marcus Lansdell
Colorist: Seth Ricart
Sound Mixer: Chris Afzal