“I firmly believe technology is a key instrument and tool in the service of creativity and is especially useful as we expand our capabilities,” Candelario said in a statement.
Candelario first joined Droga5 as its seventh employee back in 2006 and previously served as head of technology.
“Her leadership guides her team to execute scalable and effective platforms that maintain digital assets, security, policies and workflows, allowing Droga5 to be the creative and strategic force it is known to be,” added Droga5 chief operating officer Susie Nam. “It is her eclectic and nontraditional background and her ability to efficiently problem-solve complex issues that have influenced the thinking behind her team’s success.”
The promotion follows the arrival of Jason Severs from Verizon in September as Droga5’s first chief design officer. This summer the agency parted ways with director of interactive production Niklas Lindström, deputy head of account management Brett Edgar and welcomed a series of new creatives.