Droga5 Performs ‘The Longest Search’ for Motorola

By Erik Oster 

Droga5 New York kicked off a new campaign promoting the Motorola Moto G with a 45-second spot.

The 45-second spot, entitled “The Longest Search” opens on a young man riding a camel through barren desert. Out of water, the man continually checks his Moto G in hopes of a source of survival. Finally, after changing the search parameters to 100 miles, it becomes clear that he’s been updating a dating app, and has finally found a match. Pumped up, he continues along his journey, and switches on the song “Ignition” by R. Kelly (for some strange reason). The spot ends by touting the Moto G’s all day battery, and the line, “Find all that you need.” Just the first in what promises to be a series of ads exploring similar themes, we can expect to see plenty more strange scenarios in which the phone’s all day battery come in handy.


Creative Agency: Droga5 NY
TV Producer: Rob Marmor, Rebecca Wilmer
Strategy Director: Chet Gulland
Senior Designer: Candice Ralph
Project Manager: Charlie Fisher
Head of TV / Production: Ben Davies
Group Account Director: Melissa Nelson
Executive Creative Director: Neil Heymann
Creative Director: Hannes Ciatti, John McKelvey
Creative Chairman: David Droga
Creative: (Chief Creation Officer) Sally­Ann Dale
Copywriter: Sarah Lloyd
Chief Creative Officer: Ted Royer
Art Director: Mary Dauterman
Account Manager: Stephanie Thiel
Account Management: (Associate) Yana Nemecek

Music and Sound
Sound Mix: Conrad Sanguineti

Executive Producer: Sasha Hirschfeld
Editor: Ian Mackenzie
Edit Company: Mack Cut
Edit Assistant: Mike Leuis

Post Production / VFX
Producer: Alex Bader
Post Production House: The Mill
Executive Producer: Sean Costelloe
Production Company
Production Company: MJZ
Producer: Donald Taylor
Executive Producer: Emma Wilcockson
DOP: Joost Van Gelder
Director: Steve Ayson