A little over three years after joining forces with Puma, Droga5 has added more business from the brand in the form of its Teamsport unit, thus now making the agency the global AOR for the entire account. The appointment of Droga to Teamsport marks the end of Puma’s relationship on this account with Syrup (example of work here), which handled responsibilities for Teamsport strategy, creative direction and campaigns since the beginning of 2009.
Just don’t expect anything immediate from Droga5 for this specific new business, though, as Teamsport work from the agency isn’t expected to debut until the first quarter of 2013. In the meantime, the Drogas will be rolling out 2012 Olympics work beginning next month and starring Usain Bolt. Regarding the decision, Puma CMO Antonio Bertone says in a statement that it was time to “consolidate” brand efforts with “one strategic partner” as the brand looks beyond to the 2014 World Cup and even the 2016 Olympics.
We’ve been told that there was no review for Teamsport.