Droga5 New York borrows from Wall Street in its “Introducing The Morning Bell” spot for Chase for Business.
“There are those who are up before the birds, before the sun…” begins the VO at the start of the spot, “yet there’s no celebration when their day begins.” The remainder of the spot could be summed up, more or less, as: “Well, maybe there should be.”
The ad goes on to invite small businesses to submit their own morning bell “for all to hear.”
It’s a pretty simple message, really, but one Droga5 and Chase hopes will resonate (reverberate?) with small business owners everywhere. The brand will pick some of the videos submitted and run them on its Times Square billboard, website and social media channels. A campaign microsite, ChaseMorningBell.com, already shows small businesses such as Seaside Deli & Convenience in Boynton Beach, Florida and Moomers Ice Cream in Traverse City, Michigan ringing their own morning bells.
“People are starting to value the craftsmanship, service and experience a small operator can put in, and this campaign helps celebrate and identify those small businesses in communities,” Justin Ruben, group creative director at Droga5, told Adweek.
“Some of them start at 4 or 5 in the morning, so these stories are inspirational, and they make the small-business community unique,” added Chase for Business CMO Allison Bennett.
CREDITS
Client: Chase for Business
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Justin Ruben
Senior Copywriter: Rory McKechnie
Senior Art Director: Paul Meates
Associate Design Director: Devin Croda
Senior Designer: Joseph Dasaro
Senior UX Designer: Annie Ha
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Group Integrated Production Manager: Topher Lorette
Broadcast Producer: Perry Kornblum
Associate Broadcast Producer: Jenna Allchin
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Tom Longo
Interactive Producer: Andrew Puzzuoli
Head of Art Production: Cliff Lewis
Senior Art Producer: Emily Heller
Senior Print Producer: Alyssa Dolman
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Colm Murphy
Senior Strategist: Nick Maschmeyer
Senior Strategist: Ned Sonnenschein
Head of Communications Strategy: Colleen Leddy
Senior Communications Strategist: Yan Wang
Head of Data Strategy: Andrew Tully
Data Strategy Director: Katty Lein
Data Strategist: Anthony Khaykin
Executive Group Director: Jeff Prince
Account Director: Kristoffer Aldorsson
Account Supervisor: Sharon Byer
Associate Account Manager: Niamh Walsh
Project Manager: Leslie Alexander
Associate Counsel: Sarah Fox
Sr. Integrated Production BA Manager: Denise Klapp
Manager of Talent & Third Party Rights: Dawn Kerr
Client: Chase for Business
Chief Brand Officer: Susan Canavari
Marketing Director, Brand & Advertising: Melissa Webb
Sr. Marketing Manager, Brand & Advertising: Nick Guerrieri
CMO, Business: Allison Bennett
CMO, Business Banking: Brent Reinhard
Marketing Director: Chad Cowman
Production Company: Snippies
Director: Alex Cullen
DOP: Alex Cullen
Executive Producer: Shelley MacLahlan
Producer: Tom DiCerbo
Editorial: D5 Studios
Editor: Ian Ogden
Studio Coordinator: CJ Trahan
Post Production: D5 Studios
Studio Coordinator: CJ Trahan
Editorial: Rock Paper Scissors
Editor: Dan de Winter
Assistant Editor: Noah Benezra
Producer: Jenny Greenfield
Post Production: Rock Paper Scissors / A52
VFX Producer: Barbara Kontarovich
VFX Artist: Edward Reina
Senior Producer: Jenny Bright
Colorist: Paul Yacono
Music: APM Music
Composer: Benjamin Balcom (Minbal)
Sound: Sonic Union
Mixer: David Papa
Interactive Production Company: Millennium Communications Inc.
CTO/CISO: David Denara
Interactive Creative Director: Chuck Killorin
Internet Application Manager: Jim Conte
Interactive Project Manager: J.J. Gembinski
Photographer: Paul McGeiver
Photographer: Robert Ohman