Droga5 Hires ‘Meet Graham’ Creatives Tom and George McQueen Away from Clemenger BBDO

By Erik Oster 

Droga5 hired Tom McQueen and George McQueen, identical twin creatives who helped create Clemenger BBDO Melbourne “Meet Graham” road safety campaign for Australia’s Transport Accident Commission (TAC), as senior copywriter and senior art director, respectively. They will work in the agency’s New York flagship office.

In addition to Clemenger BBDO Melbourne, where they rose to roles as senior creatives, Tom and George also served as creatives at Melbourne’s Reactive Media and M&C Saatchi.

“Droga5 is an agency I’ve always revered. They have an incredible reputation and an equally incredible body of work that always seems to get to the core of culture,” Tom said in a statement. “I’m excited to join the impressive team and for the opportunities that lie ahead.”

“I’m really excited to be joining the Droga5 legacy. I’ve always admired their work from afar, so it’s humbling to now have the opportunity to work alongside the creative minds behind it,”added George. “I’m looking forward to jumping in the trenches with the team and getting my hands dirty.”

The McQueens’ arrival at Droga5 follows on the heels of the agency debuting its first work for Ancestry.com, after officially being named the brand’s lead creative agency early last month.

“Meet Graham” was both a big winner and a source of controversy at last month’s Cannes festival. The Titanium and Integrated juries dismissed the work due to perceived similarities to a 1985 anti-smoking ad despite the fact that Clemenger BBDO leadership said they’d never even seen it. Ogilvy chairman and co-global chief creative officer Tham Khai Meng led both juries.