Droga5 London Pivots to Experience Design, Hires New Chief Experience Officer

By Lindsay Rittenhouse 

Droga5 London is diving into brand consultancy and experience design with the hiring of Grace Francis as its first chief experience officer.

Francis comes from Grey London where she was head of experience design and planning and co-founded Grey Consultancy. While there, she developed product and service offerings for clients including HSBC, Marks & Spencer and GlaxoSmithKline.

“As Droga5 enters a next phase of growth, I’m joining to develop an experience design offering that will see us drive innovative and meaningful human-centric design solutions for all our clients and create meaningful experiences between brands and people,” Francis said in a statement.


In her role, she will be tasked with unlocking creative opportunities for clients throughout the consumer experience. Francis will also be lead on the Barclaycard account, reporting to chief strategy officer Dylan Williams.

Williams said in a statement that the agency felt it was the right time “to broaden our offering and help brands express themselves creatively across the consumer experience.”

“We interviewed extensively and Grace won hands down,” he added. “We’re very happy to make her our first C-suite hire.”

Prior to Grey, Francis was the U.K. and content head at Isobar, where she worked with clients such as Adidas, Ikea, Lego and Disney.

The London office’s most recent leadership move came last month, when it named Heather Cuss and Rebecca Lewis as co-managing directors.