Droga5, Johnsonville Offer ‘Sausage Support’ to Frustrated Customers

By Erik Oster 

Back in May, Droga5 introduced its “Made the Johnsonville Way” campaign for the sausage brand with ads purportedly based on ideas from Johnsonville employees. The approach showcased the brand’s down-to-earth midwestern roots, and there’s plenty of that on display in the agency’s latest effort, “The Sausage Support Center.”

“The Sausage Support Center,” according to the 30-second spot, is manned by Johnsonville employees, who can help you figure out what to make for dinner. A call center housed in a folksy room with wood-paneled walls features employees answering calls to provide customers with help coming up with ideas for sausage-centric recipes.

“Next time you don’t know what to make for dinner, give us a call,” says one such employee.

Further online spots explore individual call center representatives and their go-to Johnsonville dinners. Like Bob, who pitches his “grown up macaroni and cheese” and Sheri, whose favorite is spicy baked beans. The spots are a bit cheesy but present the brand and its employees as likable and down-to-earth in a way similar to past efforts.

“We’ve all been there—standing in a grocery store or kitchen, wishing someone would just tell us what to make for dinner,” Droga5 associate creative director Kevin Weir told Adweek. “So we thought, ‘Who better to be that person than some certified sausage experts in Sheboygan Falls, Wisconsin?’ Now, they’re just a phone call away.”

Oh, and that number: (844) 9-SAUSAGE.