Droga5 hired Amy Avery in the newly-created position of chief intelligence officer, effective immediately.
In the role, Avery will oversee the agency’s data strategists while reporting to global chief strategy officer Jonny Bauer.
“As clients continue to ask us to go further upstream into product and service innovation and further downstream into performance marketing, it became clear Amy was the right person to lead intelligence at Droga5,” Bauer said in a statement provided to Adweek. “We share a belief in the power of influence to achieve effectiveness for all our clients, and we look forward to rounding out a unique creative offering that runs from top to tail.”
Avery joins Droga5 from J. Walter Thompson, where she has served as worldwide director of analytics since March of 2016. Before that she spent nearly three years as head of data and analytics. Prior to joining JWT she spent almost a year as senior vice president, head of data and analytics, North America for Proximity BBDO, following over three years as director of digital research and analytics for BBDO. She has worked with clients including HSBC, Merrill Lynch, Kimberly Clark, FEMA, Starbucks, AT&T and FedEx over the course of her career.