Droga5 group account director Tamera Geddes is leaving the agency for a position as managing director for media buying and planning agency Noble People, MediaPost reports. Noble People’s client roster includes PayPal, Honest Tea, Fresh Direct and Venmo.
In the newly-created role, Geddes will focus on internal operations and new business. She joins an upper management team that includes W+K veterans Greg March and Lindsay Lustberg, as well as former CP+B executive Todd Alchin and Noble People’s Los Angeles president Jason Clement.
Geddes has spent the past nine months serving as group account director for Droga5, working on Diet Coke, Smartwater and Uniqlo.
Before joining Droga5 she spent nearly four years at W+K New York, arriving as a director of new business in June 2012, becoming account director for Gap in January of 2014. Prior to that she spent a little over a year client side as senior manager of global marketing communications at Levi Strauss & Co., following nine months as account supervisor on Audi at Venables Bell and Partners.
“There are only so many media people that have been inculcated in the creative process at the best agencies in the world,” March told MediaPost. “Working together at Wieden, there was no one better at making sure the media perspective was valued inside the creative process. Now she’ll make sure the creative perspective is intertwined in the media process.”
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