Rhapsody America has named Droga5 its United States brand advertising agency and Optimedia U.S., part of the ZenithOptimedia unit of the Publicis Groupe, as media planning agency. MTV said last year that the marketing budget for Rhapsody would total about $230 million over five years.
The newest Droga5-produced Rhapsody spot begins airing this week and features music from Throw Me the Statue. Just. Love. This band. The spot highlights how Rhapsody weaves music throughout everyday life. The new creative builds on the current work the shop has produced for the brand (see it above) featuring emerging artist Sara Bareilles.