Droga5 and Teenage Vampires Are Over the ‘Man Bun’ Trend

By Patrick Coffee 

“Man bun” follows “dad bod” as the latest phrase we wish we’d never heard.

We have yet to see a single male human wearing his hair in a bun in public and we live in New York Fucking City, but apparently a bunch of guys are doing it in L.A. or Milan or wherever the hell. It’s big enough to inspire a slew of semi-serious headlines like “Man Buns Are Making Guys Go Bald,” “Why I Cut My Man Bun” and even the height of in-joke nonsense, a piece defending the “clip-on man bun.

These head turds are so prevalent that they even make an appearance in the new Toyota ad by the world’s hippest agency, which launched yesterday. It’s a sequel to the September spot starring Jaleel White and a wax Urkel figure, and it could not possibly be more Droga.

Concept: combine unrelated but similarly unbearable cliches and then snark on those cliches because in case you missed it, this is an advertisement. They even threw in a ride sharing app reference.

Pretty creative way to touch on some of the Scion’s many attractive features, though.

The next spot in the series stars another sort of groan-worthy character: the stock photo businessman/woman who hasn’t yet realized that no one wears formal outfits to the office anymore. Not even account people on a Monday.

Thankfully, the big-budget teenage vampire saga is on hiatus after the end of the Twilight series. But generic, gender-stereotyping stock photo businessfolk will be with us forever, no matter how hard Sheryl Sandberg tries to banish them to the forgotten world of landlines and Hotmail accounts.

What will be the next cliche to get the Droga treatment? How about the totally unexpected winky face guest appearance by Michael Bolton?

Credits

AGENCY: Droga5
STRATEGY DIRECTOR: Katy Alonzo
STRATEGIST: Dakota Green
SENIOR DESIGNER: Kiem Vu
SENIOR COPYWRITER: Spencer LaVallee, Ben Bliss
SENIOR ART DIRECTOR: Evan Schultz, Jen Lu
PROJECT MANAGER: Connor Hall
HEAD OF TV / PRODUCTION: Ben Davies
EXECUTIVE CREATIVE DIRECTOR: Neil Heymann
CREATIVE CHAIRMAN: David Droga
CREATIVE AGENCY: Droga5
CHIEF STRATEGY OFFICER: Jonny Bauer
CHIEF CREATIVE OFFICER: Ted Royer
CHIEF CREATION OFFICER: Sally-Ann Dale
BUSINESS MANAGER: (Integrated Production) Librado Sanchez
ASSOCIATE CREATIVE DIRECTOR: Lisa Fedyszyn, Jonathan McMahon
PRODUCER: Rob Marmor
ACCOUNT MANAGER: Monte Hawkins
ACCOUNT DIRECTOR: Pat Rowley
MUSIC AND SOUND
SOUND DESIGN: Heard City
OFFLINE
EXECUTIVE PRODUCER: Sasha Hirschfield
EDITOR: Erik Laroi
EDIT COMPANY: Mackenzie Cutler
EDIT ASSISTANT: Brendan Hogan
POST PRODUCTION / VFX
TELECINE: Mikey Rossiter
SHOOT SUPERVISOR: Eric Pascarelli
PRODUCER: Georgina Castle
EXECUTIVE PRODUCER: Sean Costelloe
POST PRODUCTION HOUSE: The Mill
2D LEAD ARTISTS: Jade Kim
2D ARTISTS: Caio Sorrentino
PRODUCTION COMPANY
PRODUCTION COMPANY: Smuggler
PRODUCER: Ian Blain
EXECUTIVE PRODUCER: Carole Hughes
DOP: Nigel Bluck
DIRECTORS: Randy Krallman
CATEGORY: AUTOMOTIVE , CARS

GENRE: COMEDY

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