Drinking Miller Lite Apparently Makes You More of a Man

By Kiran Aditham 

Who knew drinking any light beer would signify manliness, but that seems to be the angle Draftfcb is going with in the agency’s new TV campaign for Miller Lite. The “Skirt” spot above, which has been airing during the NBA Playoffs and is one of five directed by Tool’s Erich Joiner, shows what your nonchalant attitude about light beer gets you when you’re at the bar. Just order a Dewars on the rocks, dude, and have some dignity. After the jump, check out another sap strike out with the ladies thanks to his murse and light beer preference.

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Agency: Draftfcb
Group CD: Chuck Rudnick
Art Director: Gordon Sang
Copywriter: Brian Siedband
Agency EP: Rob Farber

Prod Company: Tool of North America
Director: Erich Joiner
DP: Bob Richardson
Tool EP: Brian Latt
Tool EP Digital: Dustin Callif
Tool Line Producer: Joby Ochnser

Editorial: Spotwelders
Editor(s): Dick Gordon, Dan Maloney

Telecine: Michael Masur

Post/Effects: Filmworkers
Lead VFX/Inferno Artist: Rob Churhull

Music: Emoto Music

Sound Design/Audio Post: CRC
Sound Designer/Mixer: Mark Ruff