DraftFUCBUH’s Command & Conquer Red Alert 3 Spot = Sweet

By Matt Van Hoven 

Every once in awhile, the deathstars come up with something interesting. This spot, by DraftFCB, is fun to watch. From where you’re sitting, it may seem annoying, redundant, and sexually charged. But it doesn’t matter what you think, it matters what the people who have been waiting for the next C&CRA think. We think they’ll love this spot.

The latest trailer had to meet a certain standard &#151 due in part to the game’s fame and in another part to the super-sweet Mercenaries 2 (“Oh No You Didn’t”) spot that released a few weeks back. The two will probably go neck and neck into the holidays, although Mercenaries will likely outsell.

DraftFCB (that “FCB” part is pronounced ‘FUCBUH’) culled some major talent for “Remix”, including Jenny McCarthy, Gemma Atkinson, George Takei, Jonathan Pryce, Andrew Divoff, Peter Stormare, Tim Curry, JK Simmons, Kelly Hu, Autumn Reeser, and Ivana Milisevic &#151 each of whom play characters in the game. “It was created in partnership with famous audio visual remix artist C.B. Shaw.,” according to a source.

We wonder if the above mentioned celebs are really “World of Warcraft” fans. Wouldn’t that be a hoot? Check out more spots from this campaign, after the jump.

More: “Microsoft Gets Pharrell Williams To Lie For Them”


Editorial and Final Mix: cb shaw
Copywriter: Colin McRae
Art Director: Tony Vazquez
Creative Director: Matt Reinhard
Agency Producer: Tonya Nelson
Color-Correction: Erik Johnson
After Effects: Eric Schira
Song: “Hell March”
Composer: Frank Klepacki
Song Remixed by: “From First to Last”

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