Six months after launching its own “It Gets Better” video to provide some optimism for gay teens, Draftfcb’s Toronto office has unveiled another campaign for our neighbors up north that shows more support for the LGBT community. You can visit the YouTube page to check out the broad range of “Canada Stories.”
On a different note, at 3PM ET today, Draftfcb San Francisco is turning Dockers’ Facebook page into a “Free Pants Slot Machine.” Sounds a bit naughty, don’t it? Anyhow, here’s how to play and take a chance at winning a pair of Alpha Khakis, which the brand is flaunting as “the first khaki to wear like a jean”: Facebook users just have to hit the “refresh” button on the Dockers FB page. The photo strip on the page will re-load with a new sequence of letters. The first person to take a screen-grab of the photo strip spelling “ALPH@” and tweet it to @DockersKhakis wall wins a free pair. The whole slot machine effort is a component of Draft’s “Month of Firsts” effort for Dockers.