Draftfcb SF Nabs EA’s CRM Biz

By Kiran Aditham 

While the Qwest account is in some state of flux at Draft Chicago, the agency’s West Coast office is faring well as sources have told us that DraftFCB SF has been appointed as CRM agency for Electronic Arts. According to our sources, Draft will work across all EA titles and the agency is in the process of ramping up staff on this account to around 17. The EA CRM account was previously handled by G2.

Additionally, Draft SF has been tapped to serve as the lead agency for California Energy, or energy conservation movement, business through 2012.

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