Roald Van Wyk joins the ranks at Draft’s NY office as SVP/group creative director. You might remember Van Wyk on the somewhat lengthy list of those who departed Publicis Modem as of late. During his tenure as a VP/CD at the latter agency, the creative was behind such work as a Yoplait breast cancer awareness effort and was also involved with the General Mills and Cartier accounts.
Now at Draftfcb, the Johannesburg native will lead multimedia creative efforts across accounts including ONDCP and Fisher-Price. Van Wyk began his career as an art director in South Africa before traversing the globe and working at agencies including TBWA, Saatchi & Saatchi, JWT, and R/GA. In his new post, he will report to Darren Moran, who just joined up with Draft from Y&R last September.