Draftfcb Honors Taco Bell Founder With a (Pause) Hot Sauce Packet

Not long ago, Taco Bell founder Glen Bell died. Draftfcb, as Taco Bell’s agency, thought it fitting to send him to Heaven via hot sauce packet.

Playing off of the usually irreverent notes printed on their hot sauces, the copy team at draft said goodbye to Bell with this line: “Filled with sadness.” The packet looks sad, too. That is all.

Via DenverEgotist

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