For people looking to find where the action is, DraftFCB Chicago created an iPhone and iPod Touch app labeled “Heat Tracker,” which uses Foursquare’s check-in data and identifies the number of males and females checked in at nearby locations, helping people determine hot meeting spots before a night out on the town. Based upon the number of people on-site, locations can range in temperature levels ie. Cold, Warm, Warming Up, Smoking Hot or On Fire.
EVP/GCD of digital at DraftFCB Chicago, Kevin Davis, says in a statement, “There is a great deal of check-in data available in the social space, but we don’t believe any other location-based applications can visually show where you should go based on the number and gender of people who are already there. Whether straight or gay, why waste your time going where the action isn’t?”
This is truly a nifty idea and looks to be a sure success. Shout out to my good pal Matt Weiner and the rest of the Draft crew for this creative innovation. Now go use it and find yourself a loved on, as nobody likes to be alone on the fabricated romantic “holiday” that is Valentines Day.
Peep some Heat Tracker features plus an interview with Kevin Drew Davis and SVP, director of mobile platforms Patrick Moorhead after the jump.
Customizable Filters: Users have the ability to filter their search by gender, distance and type of location (nightclub, restaurant, grocery store, gym, etc.) to find the information most relevant to them — anywhere in the world.
Integration with Social Profiles: In addition to integration with Foursquare, users can easily share Heat Tracker information with friends via connections to their Facebook and Twitter profiles.
Access to Yelp Reviews: Yelp Reviews for each location are accessible through Heat Tracker, providing users with further helpful information when selecting their destination.