The time has come, yet again, to talk health care enrollment. The numbers are good, though they might not be as good as some claim…but the goal for the parties running various states’ healthcare exchanges will always be increased enrollment.
While The White House has turned to celebrities for promo purposes, President Obama’s home state of Illinois went with local agency DPC, which created TV/print/OOH/digital work for Get Covered Illinois, the group dedicated to teaching residents the ins and outs of insurance and convincing them to sign up.
Earlier this year, Get Covered went with The Onion for promo purposes, running “native ads” in the pub’s voice. DPC sticks with the satirical theme — here’s the TV spot, as embedded in the “Luck Plan” microsite:
Images and credits after the jump.
The site includes its share of snark:
…and the print/out of home executions follow the same theme.
Will the campaign lead more young Illinois to sign up for coverage through the exhange? We have no idea — but it has been getting a bit of press attention thanks to our very favorite thing in the world: politics.
LUCK PLAN TELEVISION/PRINT/OOH/DIGITAL
Creative Directors: Dan Consiglio, Joe Stuart
Creatives: Diane Kerwin, Rich Black
Producer: Stacy Miller
Director: Brian Billow
Prod. Comp: 59 Films/anonymous
Editor: Gordon Carey/Optimus
Photog: Saverio Truglia
LUCKPLAN.COM MICROSITE
Creatives: Caroline Chen, Rich Black, Diane Kerwin, Lizzie Callen
Design and Development: Tim Jacques
Digital Producer: Matt Jasperson
Photog: Saverio Truglia