The Martin Agency has been named DoorDash’s creative agency for consumer marketing.
The agency will be responsible for producing campaigns that broaden the food delivery app’s awareness, cultural influence and consumer preference.
“They are winning in a crowded category of legit players. What sets them apart is this enviable mix of principle and moxie,” said Kristen Cavallo, CEO of The Martin Agency. “They are in a race for relevance, and that matters. There is nothing half-hearted about this brand.”
DoorDash claims the company’s services are available in more than 4,000 cities within the U.S. and Canada. According to Kantar Media, the brand spent roughly $6 million on paid media in the first quarter of this year, during which it aired its first national TV campaign in the U.S. The ads were created by M/H VCCP. Last year, DoorDash spent under $1 million on measured media.
“We’re excited to partner with The Martin Agency and create work that helps drive our mission to grow and empower local economies,” said Kofi Amoo-Gottfried, DoorDash’s vice president of marketing. “Our ambition is to use cultural relevancy and breakthrough creative work to drive real business impact and solve problems for the people and communities we serve, and The Martin Agency will be a critical business partner in achieving this.”
The DoorDash win comes on the heels of others for the agency in recent months, including Buffalo Wild Wings and CarMax.