Doner appointed Eric Weisberg as its new global chief creative officer, effective September 6, when he will take over for Rob Strasberg, who will remain with the agency as global creative chairman.
Weisberg will relocate from New York to Doner’s Detroit headquarters for the position, and will be responsible for overseeing creative across all Doner offices and clients, while reporting to Doner global CEO and president David DeMuth.
“Eric really stood apart as a collaborative, impact-driven creative leader who has a strong vision for the future and who will help us build a culture of inventive creativity. His expertise in storytelling, technology, data and media will elevate our creativity to better solve modern marketing challenges,” said DeMuth. “As we continue to focus on the emerging needs of our clients and leveraging the power of our integrated capabilities, Eric shares both our desire to flex our creative muscles in new ways and our ambition to fuel the positive momentum building across the Doner network.”
“We couldn’t be more excited to have Eric join Doner,” added Strasberg. “Eric is an experienced, multi-faceted creative leader, who will elevate Doner’s legacy for great work by taking advantage of the modern creative toolbox to power ideas that move people.”
Weisberg joins Doner following 15 years with JWT New York, most recently serving as global executive creative director. While with JWT, he helped established the agency’s first fully integrated creative group and led creative on accounts including Johnson & Johnson, the agency’s largest client, KPMG, Nestlé, Northwell Health and Wild Turkey. Prior to joining JWT in 2001, Weisberg spent three years as a creative with Leo Burnett, a year as a senior copywriter with Saatchi & Saatchi and ten months as an associate creative director with K2 Digital.
In a statement, Weisberg called Doner “ an underestimated giant in the industry,” adding, “Doner is a network with amazing people, impressive clients, beautiful work and incomparable real-time production capabilities. By adding even more disruptive innovation, Doner can unleash its full potential.”