Here are a couple of spots that actually demonstrate the functionality of the product they’re promoting.
This work by Doner of Michigan, launched earlier in the week, demonstrates the many (sometimes excruciating) pains caused by old-school headphones with their freaking cords.
We write this post while wearing phones with a cord too short to allow us to sit up properly, so we get it.
Another one after the jump.
In the second ad, JBL demonstrates that even its earbuds with cords can help those with “active lifestyles” avoid the pitfalls of headphones that just won’t stay in your ears (hi, Apple).
So Beats may have the big names and epic production values, but do they have the #cordfail hashtag, promoted by Vine “influencer” Logan Paul?
No, they don’t.
Wanna win an EPIC experience like GRAMMYs tickets? Enter @JBLaudio‘s #CORDFAIL contest @ http://t.co/o7B9gmhLxw #sp https://t.co/PxgRBRQCMo
— Logan Paul (@LoganPaul) October 22, 2014
Client – Harman International / JBL
EVP, Chief Marketing Officer – Ralph Santana
VP, Global Marketing – Sean Kapoor
Agency – Doner
EVP, Executive Creative Director – Brad Emmett
SVP, Brand Creative Director – Sam Sefton
EVP, Brand Leader – Kevin Weinman
SVP, Brand Leader – Jim Vassallo
Production Company – Pytka
Executive Producer – Tara Fitzpatrick
Producer – Grechen Siss
Editorial – Homestead