Doner Illustrates ‘Epic Fails’ for JBL

By Patrick Coffee 

Here are a couple of spots that actually demonstrate the functionality of the product they’re promoting.

This work by Doner of Michigan, launched earlier in the week, demonstrates the many (sometimes excruciating) pains caused by old-school headphones with their freaking cords.

We write this post while wearing phones with a cord too short to allow us to sit up properly, so we get it.

Another one after the jump.

In the second ad, JBL demonstrates that even its earbuds with cords can help those with “active lifestyles” avoid the pitfalls of headphones that just won’t stay in your ears (hi, Apple).

So Beats may have the big names and epic production values, but do they have the #cordfail hashtag, promoted by Vine “influencer” Logan Paul?

No, they don’t.


Client – Harman International / JBL

EVP, Chief Marketing Officer – Ralph Santana

VP, Global Marketing – Sean Kapoor 
Agency – Doner 

co-CEO & Chief Creative Officer – Rob Strasberg 
EVP, Executive Creative Director – 
Brad Emmett 
SVP, Brand Creative Director – 
Sam Sefton 
Art Director – Michelle Musallam
Copywriters – Jessye Hand, Alicia Liken
Executive Producer – Michelle McAuliffe
EVP, Brand Leader – Kevin Weinman
SVP, Brand Leader – Jim Vassallo

Production Company – Pytka
Director – Joe Pytka
Executive Producer – Tara Fitzpatrick
Producer – Grechen Siss

Editorial – Homestead

Editor – Charley Bender