While we’re on the Deutsch LA tip today, thought we’d mention that its former VP, director of digital production Don Lupo has added the word “senior” to his title by joining up with IPG-owned, fellow LA-based shop Dailey. Lupo, who spent the past two years at Deutsch and worked on Volkswagen, HTC and PlayStation among other accounts, is “the perfect guy at the right time to help lead the rapid growth we’re experiencing in digital across all clients” according to Dailey president Tom Lehr.
Prior to Deutsch, Lupo spent over two years as senior interactive producer at DDB, where he developed websites, ARGs and rich media campaigns for the likes of Activision, Epson and Wells Fargo. Now at Dailey, he will work on the digital side, of course , across the agency’s accounts including California Pizza Kitchen. Dailey, which handles strategy and creative for the 25-year-old restaurant chain, just broke a new OOH campaign for CPK, in fact. Its sister shop, Draftfcb Chicago, handles the Kitchen’s frozen pizza business.