Domino’s Debuts ‘Artisan’ Pizza with Help from ‘Top Chef’ Also-Ran

By Kiran Aditham 

Those of you enjoying some NFL games over the weekend may have also caught this new spot from CP+B for Domino’s, which stars lovable Top Chef recurring character Fabio Viviani. The celebrity chef’s way with the English language gets played upon in this latest campaign that promotes the chain’s new Artisan Pizza line (yes, Domino’s and “artisan” are being mentioned in the same breath). We’re surprised Viviani is promoting something that doesn’t involve gnocchi (those of of you who are Top Chef viewers may get it) but we’re happy to see the affable chap again. By the way, how many versions of the Bravo show does he have to appear on to finally win it all?

Advertisement
Advertisement