Moglia joins the agency following over a year and a half with SapientRazorfish as vice president, CRM and content strategy. Prior to that he served a similar stint at Wunderman New York as vice president, strategic director. That followed around four years with KBS+ as senior director, CRM strategy and insights. Over the course of his career, he has worked with brands including Samsung, BMW, Land Rover, Pernod Ricard USA, Gerber and USTA.
“When we do our job well, we’re influencing behavior and demonstrating value in a manner that makes the most sense for the brand and the consumer. This may seem like a small thing, but most agencies and marketers are still missing the mark,” Moglia said in a statement.
“At its core, DiMassimo Goldstein is an agency with the ability to connect brand with not only data insights and activation but integrated world-class creative and media buying as well,” he added. “For me that is an unbeatable trifecta where the brand strategy resonates at the forefront of innovation and relevancy across any platform.”