Earlier today, Wieden+Kennedy’s latest campaign for Sony got practical, shining a spotlight of sorts on the company’s many products and the roles they play in turning a creative idea into that thing we try very hard not to call “content.”
Here is a very different take on promoting the same client via DigitasLBi and “Venice-based creative think tank The Ebeling Group.” (These ads are technically a few weeks old, but we’re seeing them for the first time.)
First, a music archivist uses his smartphone to share some top-quality audio with an originator:
Two more after the jump.
In the second short film, a wakeboarder finds a way to bring his injured friend back into the action:
Finally, a startup founder demonstrates how his company uses smartphones to deliver eyecare services to rural communities in Guatemala:
This work won’t reach as many people as the W+K campaign, but it does offer different, deeper ways of demonstrating the things that people can do with products that just happen to be made by Sony.
Client: Sony Mobile
Director of Product Marketing Creation: Louise Forbes
Agency: DigitasLBi
Creative Director: Simon Gill
Art director: Richard Morgan
Copywriter: Christopher McKee
Planner (creative agency): Ed Beard, Bernard Valentine
Client Services: Caitlin Blewett, Jared Howe, Anna McLeod, Sophia Pace
Head of Production: Mike Clear
Creative Producers: Tobias Moellenbach, Filip Johansson
Project Manager: Aran Gray
Production Company: The Ebeling Group
Director: David Usui, Ben Wu (Lost and Found)
EP: Mick Ebeling