DigitasLBi Promotes Linda Piggot to North American Chief Growth Officer

By Erik Oster 

DigitasLBi promoted Linda Piggot to the role of chief growth officer for North America. She will continue to report to North American CEO Tony Weisman.

“This is a terrific move for Linda as she can continue her incredible track record of growth,” Weisman said in a statement. “She’s a proven collaborator with our Groupe partners having won several major clients including HPE. We’re excited to have Linda in this role and know she’ll continue to help us grow and prosper.”

Piggot has served as DigitasLBi North America chief integration officer since last August, overseeing Power Of One Publicis Groupe client engagements.

She originally joined Digitas back in June of 2003 as executive vice president, global relationship lead on American Express and Blackberry before her most recent promotion. Prior to joining the Publicis unit, she spent four years as senior vice president, group management director at FCBi.