DigitasLBi Hires BBDO Vet to Run North American Creative

By Patrick Coffee 

ronald ngToday DigitiasLBi announced the hiring of Ronald Ng as its newest North American chief creative officer.

Ng is a veteran of the BBDO organization: he joined the agency’s Malaysia office in 2004, relocating to New York for an EVP/ECD role in 2009 and rising to the CCO level at BBDO & Proximity in Singapore three years ago. While leading Proximity, Ng served as head of the Asia Creative Council and won attention for such campaigns as “Two Worlds” for Jeep.

This hire makes Ng DigitasLBi’s first North American CCO since Lincoln BjorkmanBjorkman joined the agency in 2004 and led its North American creative department from his promotion in 2010 to his 2013 departure for Wunderman, which inspired heavy praise from CEO Tony Weisman; the position remained unfilled for more than a year until today’s announcement.

Ng’s hire follows the October appointment of Jennifer Striegel to lead brand strategy in Chicago/New York, the December hiring of McCann vet Scott Donaton as chief content officer, and the promotion of creative SVP Andrew Carlson to the national head of experience experience design role.

In his new position, Ng will lead creative across six Digitas offices: New York, Chicago, Boston, San Francisco, Detroit and Atlanta. He begins next week in Manhattan, where he will work alongside International CCO Chris Clarke and report to Weisman.

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