DigitasLBi, Clay Matthews Present ‘Draft Day 101’ for GMC

By Erik Oster 

Green Bay Packers linebacker Clay Matthews stars in a new series of ads for GMC created by DigitasLBi.

The campaign, entitled “Draft Day 101” sees Matthews giving tips to players in the 2014 NFL Draft, which ran from Thursday, May 8th through Saturday, May 10th. Matthews’ words of wisdom range from picking the right shoes to staying positive to proper handshake technique and calming nerves. For day one of the draft, Matthews not only shared the videos from his personal Twitter handle, but also took over @ThisisGMC to live Tweet the draft. DigitasLBi and GMC created seven videos, all of which are embedded in the playlist above. Hopefully the NFL’s 2014 draft picks were paying attention (and nobody wore sandals). Credits after the jump.



Agency: DigitasLBi

Chief Creative Officer: Robert Rizzo

Group Creative Director: Marc Gottesman

Art Director: James Reiley

Art Director:  Matthew Keltz

Copywriter: Graham Shepherd

Copywriter: Ryan Besch

Executive Producer: Ben Raynes

Producer: Jonathan Tompkins

Account Supervisor: Kristen Ellison


Production Company: YayBig

Director: Sherwin Shilati

DP: James Laxton

Exec. Producer: Adam Hendricks